Does the lack of time prevent you from making correct decisions?
We help you to make Data driven Decisions for your business backed byOur Research & Experience To Achieve Optimum Growth
Consulting & Research Services
We understand that your time is valuable. That is why we conduct extensive research before creating your unique marketing plan. Our analysis is based on the past and current performances of your company, overall industry trends, competitors' research, and medium and long term assessments. We want to understand your business' goals and objectives so that we can align our plans and actionable parameters for achieving those goals. No matter if you're a new business or an established one, we can help you get on fast track by bringing our rich expertise and knowhow of industry's best practices and what's working, gained through experience while running our own businesses.
The Rise Of The Data-Driven Marketing Plans
We help you build upon your intital success by helping you with:
- Website/funnel optimization
- Advertising strategies
- Campaign planning
- Brand Monitoring strategies
- eCommerce implementation planning
Due diligence for your business growth is not merely a choice, it is a must!
We help you score more wins by :
Operations and Process Analysis
"Beware of little expenses; a small leak will sink a great ship"
Operations and process analysis is the assessment of the state of operational efficiency of the organization
Why you need it?
An external feedback is required in order to ensure that the organization is working as efficient as possible and to identify which areas improvements can be made.
It is normally difficult to do a self assessment due to:
- Personal bias
- Social bias
- Fear of criticism/ego etc.
If you let the data speak out, it becomes easier for people to understand and work towards improving upon previous performances. We conduct a neutral, assessment where the final conclusions are drawn on the basis of data. This help our clients in helping their team to make improvements.
""Knowledge is power"
Sir Francis Bacon
Why you need it?
When you start a business, you can’t just go in blindly. Unfortunately, numerous businesses don't succeed to their fullest because they simply don’t research their market before going into business.
This becomes a problem as
- The business becomes a costly exercise, with potential issues of viability, and
- Improper assessment of target audience, means you are more likely to miss out on your best and ideal customers
When taking on a client, we take a look at the industry to understand who the ideal customer is, what they are interested in, and how to reach them. We come with a game plan that is more likely to be successful. This is how we help our customers reach their full potential.
"If you know the enemy and know yourself, you need not fear the result of a hundred battles"
The Art of War, Sun Tzu
Competitor research is the assessment of strengths and weaknesses of the current and potential competitors. This helps in creating your own plan to counter strengths and exploit weaknesses.
Why you need to do it ?
It is an absolute must to know who are you up against, their strengths, what are their weak points or areas where in you can compete against them. This becomes even more important when your competitors are older, established companies.
Define scope and Nature: What is the scope - Are you concerned about local brands or national brands? Is it related to a single product, class of products, or for the entire brand in your industry?
Gathering data on competitors : Who are you competing against or would be competing with? What are their strengths? Where are they weak?
Identifying the ideal customer : Who are your ideal buyers and how your competitors are marketing to them? What issues the customers face? On what points there are complains?
Listing the USP, differentiating yourself in market : Result of above three - how you can position yourself and enter into the market(if new) or increase your presence and share.
Only by knowing strengths and weaknesses of your opponents would you be able to compete.
All the activities and data so generated
Let Data tell the story - Data Driven Decisions
What we believe or think doesn't matter, let the data speak for themselves.
We carefully compile and analyse data collected by above activities and make a marketing strategy which gives you an extra edge to achieve your optimal result.
We help you to create a better plan than your competitors to achieve optimal growth.